Profitect announced that Joseph Zucchero has joined the company's Board of Advisors. With his expertise in IT operations, cross-organizational implementation, and an understanding of the technology needs of the retail industry, Zucchero provides a unique combination of experience and knowledge that aligns perfectly with the Profitect solution.

With over 33 years of experience in delivering business value, Joe Zucchero brings his background in IT operations, strategy, and execution in the automotive and retail sectors to the Profitect Board of Advisors.

Mr. Zucchero focuses on leveraging technology to drive organizational growth, performance, profitability, and expanding intellectual property capital. He has been responsible for implementing large scale ERP, supply chain management, point of sale, warehouse, and distribution systems at retailers like CARQUEST. He is also a recognized expert in rescuing large-scale programs and projects that have spiraled out of control.

"Profitect's software is taking big data to the next level. It is the brass ring for retail," says Zucchero.  "With the increase in big data, retailers don't know how to makes sense of the enormous amounts of data. Getting timely, detailed, and guided actions from the Profitect system allows retailers to have an active response to big data."

"We are so fortunate to have such a distinguished group of industry leaders on the Profitect Board of Advisors. They are very engaged in the strategy and direction of our company, and we are honored to have Joe join our board," said Guy Yehiav, CEO, Profitect. "His experience in IT and project implementation will bring a new voice to the table, helping us scale through new channels"